by Greg Dungan | Advertising
Did you know that there are 5 levels of customer awareness? If sales isn’t your thing, you may be like many people in seeing all customers as cold contacts that need to be won from scratch. It appears that lots of people see things this way when I consider...
by Greg Dungan | Advertising, Filter Ads
How many people in the metro area where you live could conceivably be customers of your business? I live in a relatively small town in Ohio and it has over 40,000 people in it. So, seriously, how many people could be your customers? Hundreds? Thousands? Now, what...
by Greg Dungan | Advertising, Branding Ads
So your business is humming these days and you have a steady flow of customers and there’s regular money coming in. The word is out and you’re staying busy. That’s good, but it’s also very dangerous. Business owners can be a lot like college...
by Greg Dungan | Advertising, Attraction Ads
What do you think of when you think of advertising? Well, it probably depends on the perspective you choose. If you are considering advertising as a consumer you’ll probably think of how entertaining or annoying an ad is. You may think about how many times you are...
